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VH1's 40 Greatest Moments

The Objective: To create a modular package for a much <3'd VH1 Franchise

The Challenge: To create a package for a franchise that covers wildly different topics—yet all deal in some way with music and pop culture. We needed a cohesive look to branded a series that spoke to a younger audience. The strategy was to create a modular show open and interior elements that would be easy to swap out regardless of the subject of the individual show.

The Concept: Our society's lexicon has been impacted by the way we text, tweet and communicate socially. Millennial's have organically created a “new language” based on a need to exchange information as quickly as possible. Originally, through on-line chat rooms. This lexicon has been adopted globally and is age agnostic. It has transformed our society's communication. VH1 wants to speak with its audience, not to its viewers.

My goal was to break the 4th wall. WHAT THIS MEANS: We simulated live tweets and incorporated reaction language that speaks in a voice mirroring our younger demographic.

Creative Director/Brand Strategy: Joan Raspo
Design and Animation: Mister Harmstrong
Executive Producer: Karla Hidalgo
Wanna see how awesome it will look in your space?
AMAZING.

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