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Target Branding Campaign

This campaign from the world's coolest Big Box retailer, Target, was a dream assignment.

I was over the moon to be asked to direct for this incredibly collaborative client. We shot all the spots on green screen with live actors (and a frog).

The VFX on the live action actors took hours of roto-scoping. Thank you to Connie Connor for your patience!

From start to finish, it was a satisfying collaboration with the creative team at Peterson Milla Hooks.

Gaming was the trickiest and the most gratifying. I applaud the actors for hanging from wires all day with nary a grumble.
Wanna see how awesome it will look in your space?
AMAZING.

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