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USA Summer Campaign

USA came to us looking for ID's to brand their summer programming lineup.


Using a remix of a simmering Deelite track, the object was to inject a cool sensibility into the ongoing re-brand of USA. Characters were definitely "welcomed."


We shot on location in Long Beach, NY on what should have been a balmy Spring day. "No go"! said Mother Nature. The actors were troopers. They plunged into a freezing pool and managed to appear shiny and happy on this less than warm "Summer" shoot.



Director: Joan Raspo, Stephanie Barth, Julie Hirschfeld

USA Creative Director: Lorenzo De Guttadauro
Wanna see how awesome it will look in your space?
AMAZING.

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